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The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective
Sudarsan Jayasingh,Uchenna Cyril Eze
Communications of the IBIMA , 2010,
Abstract: This research represents a theoretical extension of the extended Technology Acceptance Model (TAM) to study the consumer adoption of mobile coupons. We developed a model to test the relationship between theoretical constructs spanning technological and cognitive influence processes and their impact on Behavioural Intention. This study aims to integrate price consciousness and value consciousness into the promotional effectiveness framework. The results of the study indicate that perceived usefulness and perceived ease of use influence attitude, which in turn influences the intention to use m-coupons. Social influence and compatibility play a major role in influencing the intention to use mobile coupons. The key objective of this research paper is to study the role of value consciousness and price consciousness as moderating variable in predicting the customer intention to use mobile coupons. The high value conscious and price conscious customers indicate more interest in redeeming m-coupons than other customers. This result confirms that in the mobile technology context, traditional adoption models such as TAM could be applied but needs to be modified and extended in order to increase their prediction and explanation power.
FACTORS INFLUENCE CONSUMERS' INTENTIONS TO REPURCHASE ONLINE IN MALAYSIA
Lee Chai Har,Uchenna Cyril Eze
International Journal of Electronic Commerce Studies , 2011,
Abstract: The Internet revolution has created more opportunities for businesses and individuals to explore new ways of life, and online business is a key aspect of these new forms of living. Online transaction systems enable users to buy and make payments for products and services using the Internet platform. While there is increasing research about online business, little research has focused on specific repurchase perspectives in the Malaysian context. This study examines the factors that influence consumers’ intentions to repurchase products and services online. The research framework is grounded in an extended Technology Acceptance Model (TAM). We selected a sample of 350 participants using a snowball-sampling method. We then used a personal administration approach to collect 102 valid responses. Collected data were analyzed using regression techniques. Eight significant hypotheses emerged. This research provides useful information for online businesses in developing key responses to consumers’ needs and in building capabilities to create and maintain competitive positions in the online marketplace. This study also provides synthesized literature relevant to the subject area, which would be critical for future research.
Consumers’ Attitude towards Advertising
Uchenna Cyril Eze,Chai Har Lee
International Journal of Business and Management , 2012, DOI: 10.5539/ijbm.v7n13p94
Abstract: Advertising is a growing business and with advances in the Internet technology, the dynamics and landscape of the business has changed as well. Prior findings on consumers’ attitude towards advertising are mixed. This paper is an attempt to examine young adults’ attitude towards advertising. We conceptualized a framework to examine the influence of six independent variables namely consumer manipulation, product information, hedonic/pleasure, economic condition, social integration, and materialism on consumers’ attitude towards advertising. Participants were selected from the southern region of Malaysia. The data were collected through personal administration, and had 217 valid responses. The analysis reveals that four of the six hypotheses were supported. Consumer manipulation emerged negative, which is consistent with past findings. These findings would enable practitioners to be more consumer-sensitive to ensure that the advertising campaigns are properly conceived to avoid adverse effects on a firm’s performance. The findings would also benefit consumers in gaining additional understanding on the roles of social networks in persuading specific purchase. This paper also contributes contextual literature on the perspectives of consumers’ in Malaysia.
The Role of Presence and Para Social Presence on Trust in Online Virtual Electronic Commerce
Kung-Keat Teoh,Eze Uchenna Cyril
Journal of Applied Sciences , 2008,
Abstract: This study analyzes users` acceptance of such online immersive virtual malls and gauges the impact of these malls on users` acceptance, trust and intended use in an empirical manner using quantitative approaches by comparing rival models. Two main external factors, presence and para social presence, were measured against the factors proposed in a technology acceptance model which has been infused with the trust factor based on existing literature. After standard psychometric measures for reliability and validity determinations, rival plausible models were then compared against the proposed research model using structural equation modeling in order to obtain the one with best fit. The results indicate that presence and para social presence are variables which affect users` perceived ease of use and perceived usefulness of the virtual store which in turn leads to trust and intended use. The implications of the research and possible future directions are also discussed.
Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce
Kung-Keat Teoh,Eze Uchenna Cyril
Communications of the IBIMA , 2008,
Abstract: The next generation Internet is expected to be a complete visual, audio experience, and possibly haptic experience. It will emulate real life experiences as virtual worlds filled with virtual objects simulating real world interact with users naturally. Users are also expected to be represented in avatars, providing a sense of self-identity and personality. While the Internet is likely to move into 3D format with Second Life leading the pack, the fate of electronic commerce in this light has largely been unexplored. Questions as to the effects and impact of such virtual electronic commerce, especially virtual 3D malls or stores in an immersive online environment on web users are still not answered. This study forms an early exploration on the effects and impact of gender and ethnicity towards the perceived usefulness, perceived ease of use, trust, and intended use of the electronic commerce on the 3D online virtual malls or stores. Its results show that these factors have a significant impact on how such online malls and stores are perceived by users in Malaysia. The implications and proposed future directions of the study are also discussed.
TAM vs. PCI: An Analysis on the Theoretical Model Parsimony and Robustness across Cultures
Yew-Siang Poong,Uchenna Cyril Eze
Communications of the IBIMA , 2008,
Abstract: This paper aims to evaluate the suitability of two classic models of technology acceptance applied in studying e-commerce adoption in Malaysia. Compared with Western countries, Malaysia is a multi racial and multi cultural society. Since established model of technology acceptance evolved from Western countries, there is a need to choose the appropriate theoretical model that is able to predict Malaysian e-commerce acceptance. This paper presents a comparison between Technology Acceptance Model and Perceived Characteristics of Innovation from the perspective of model parsimony and robustness across cultures.
An Empirical Study of Internet-Based ICT Adoption Among Malaysian SMEs
Khong Sin Tan,Uchenna Cyril Eze
Communications of the IBIMA , 2008,
Abstract: Small and Medium Enterprises (SMEs) are key economic sector in Malaysia and the Malaysian government have over the past decades promoted development and growth initiatives such as ICT implementation to advance their overall economic agenda. This paper, therefore, examines the factors and adoption patterns of Internet-based Information and Communication Technologies (ICTs) among SMEs in Malaysia. The Diffusion of Innovation underpins the conceptual framework in this paper. Questionnaire-based survey was used to collect data from 406 managers/owners of SMEs in the southern region of Malaysia. Data analysis indicates that Internet-based ICTs adoption among SMEs provides new business opportunities and access to market information and knowledge. Security and high ICT cost continues to be barriers to Internet-based ICTs adoption. Inferential analyses reveal that relative advantage, compatibility, complexity, observability and security are significant factors that influence Internet-based ICT adoption. The findings are discussed and interpreted to provide key implications to SMEs and Malaysian government.
Information Technology Governance in the Malaysian Electronics Manufacturing Industry
Khong Sin Tan, Uchenna Cyril Eze, and Wil Ly Teo,Uchenna Cyril Eze,Wil Ly Teo
Communications of the IBIMA , 2008,
Abstract: Research indicates that information technology (IT)governance is attracting enormous attention frompractitioners and academics. This is fueled by thegrowing importance of IT governance in the deliveryof IT compliance and in its ability to create value forbusinesses. IT compliance minimizes risk while ITgovernance manages risks. This paper is apreliminary report on an electronic survey of 33 firmsoperating in Malaysian electronics industry. Threekey frameworks underpinned the conceptualdevelopment in this paper. The findings indicate thatIT governance is important to profit- and growthorientedorganisations in terms of cost efficiency,growth, asset utilisation and business flexibility.Organisations realise the benefits of IT governancebut unfamiliar with the IT frameworks. Additionalimplications of these findings to the electronicsmanufacturing industry and policy makers inMalaysia are presented.
Customers’ Perception on Islamic Retail Banking: A Comparative Analysis between the Urban and Rural Regions of Malaysia
Seethaletchumy Thambiah,Uchenna Cyril Eze,Arul Jeganathan Santhapparaj,Kesavan Arumugam
International Journal of Business and Management , 2010, DOI: 10.5539/ijbm.v6n1p187
Abstract: Islamic banking was launched in Malaysia nearly three decades now, back in 1983. However, the market share of Islamic retail banking (IRB) still seemed to be relatively low. Therefore, the main aim of the present study is to analyze the difference in the awareness, perception, and preferences on IRB between the urban and rural banking customers of Malaysia. Hence, a comparative analysis was conducted based on 537 respondents representing both urban and rural regions of Malaysia. Results revealed that there is a significant difference in terms of awareness and on perceived complexity, uncertainty, and observablity. There also seem to be some variations for returns, loan repayment period, service charges, and overdraft facilities. Thus, the findings would be useful for the banking sector in understanding the customer perception and preferences concerning IRB, and to promote it strategically, and for the relevant authorities, in promoting specific regulations and policies that enhance the market share of IRB.
An Empirical Study of Website Adoption among Small and Medium Enterprises (SMEs) in Malaysia
Kogilah Narayanasamy,A.S.Santhapparaj,Uchenna Cyril Eze
Communications of the IBIMA , 2008,
Abstract: In Malaysia, SMEs operate in almost every major industry from manufacturing to manufacturing-related services to agriculture and the services sectors. This study examines the gap between the importance perception and implementation of Web Presence as a critical success factor among small and medium enterprises (SMEs) in Malaysia. Data was obtained from 158 entrepreneurs involved in the Malaysian SMEs. Interviews were also carried out with five SMEs to supplement the statistical findings. Paired t-test results revealed significant differences between web site adoption patterns between SMEs in the manufacturing and the service sector. The findings offer useful insights on how a web presence can contribute towards value creation for SMEs
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